Can easily turn those keynotes into long-term, very lucrative training contracts with the help of Dycoco. What holds Speakers back from doing this is the lack of knowledge of how to write effective proposals and even more difficult, how to build a team of talented professionals to deliver a project that will grow organically over time because of the results it produces. This is what Dycoco gives the Speaker - a partner that knows how to do this at a world-class level.
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Sometimes the training is delivered by the company’s own internal training people and sometimes they prefer outside trainers instead. Some projects involve hundreds of project days priced from $1,800-$3,500 a day, depending on which people are involved.
I have sold a lot of big and small training projects over the last 25 years. The largest was 11 million dollars delivered in a single year. The hardest step in selling a project is building enough rapport and trust with the client for them to make the decision to move forward. When a Speaker delivers a fantastic keynote speech, it creates more trust than 10 sales calls ever could. This is why a Speaker that delivers great keynotes has a huge advantage at selling follow-up training projects to help the company implement the ideas presented in his/her keynote. It takes a lot of experience to envision a project that a client is willing to approve and even more experience to prepare a team to deliver the project which is the partnering experience Dycoco brings to the table.
Dynamic Communication Coaching