After interacting with thousands of sales people from many different sales organizations, we can say with absolute certainty that most people in sales that underperform do so because of poor ability in areas #1, #2 and #3. Interestingly, more and more training tends to be on topics that would be categorized as #4 and #5. This is because more and more sales organizations are unable or unwilling to truly confront the most obvious skills problem with their sales force -- the inability to communicate clearly, credibly and persuasively their strengths, competitive advantages and value proposition.
OutSell recruited and trained many Navy Seal level trainers and coaches to deliver these projects and prepare TTT programs for their clients. What we learned through all those projects opened the opportunity to create Dycoco, which focuses on building world-class sales and customer service teams.
The idea and motivation to create Dycoco came from the hundreds of projects with sales and customer service teams that OutSell Consulting has conducted since 1996. Companies like Google, Pimco, Avis, Yelp, MetLife have trusted OutSell to train their teams to do what top performers do.
Dycoco is focused on transforming the sales culture, building the skills of the internal trainers and identifying the top performer best practices that can be learned by the rest of the team.
Dynamic Communication Coaching